{"id":2587,"date":"2018-12-10T16:23:33","date_gmt":"2018-12-10T16:23:33","guid":{"rendered":"http:\/\/gesport.unizar.es\/?p=2587"},"modified":"2020-06-29T14:50:42","modified_gmt":"2020-06-29T14:50:42","slug":"vive-y-deporte","status":"publish","type":"post","link":"https:\/\/gesport.unizar.es\/es\/vive-y-deporte\/","title":{"rendered":"Aizpea de Atxa Cancel"},"content":{"rendered":"<h2>Vive y DEPORTE!<\/h2>\n<h3>Aizpea de Atxa Cancel<\/h3>\n<p>Destaqu\u00e9 dos columnas principales en el programa, g\u00e9nero y deporte. Estaba claro que la<br \/>forma del logo ten\u00eda que sugerir alg\u00fan movimiento de alguna actividad f\u00edsica y que, a la vez, esta figura tenia que ser neutra. As\u00ed nos encontrar\u00edamos frente a una PERSONA haciendo deporte, sin necesidad de expecificar si es hombre o mujer (siguiendo el sistema de g\u00e9nero binario que est\u00e1 establecido en nuestra sociedad).<\/p>\n<p>Dado que ya disponemos de dos se\u00f1ales (o logos) para apurtar &#8220;masculino&#8221; o &#8220;femenino&#8221; (y que todos conocemos) y otro para referirse a g\u00e9nero mixto, me pareci\u00f3 interesante trabajar con este \u00faltimo. El logo de g\u00e9nero mixto fu\u00e9 mi punto de partida. La nueva imagen que yo crear\u00eda tenia que ser parecido a las anteriormente mencionadas pero con ese plus del deporte. La composici\u00f3n de estos iconos es bastante simple. Est\u00e1n formados por un c\u00edrculo y una raya.<\/p>\n<p>En caso de la se\u00f1al del masculino la raya es hacia arriba y hacia la derecha con una flecha. En caso de la de femenino, la raya es hacia abajo (centrada) y es atravesada por una raya mas corta horizontal. Nunca me han gustado los dos detalles como diferencia. La flecha del primero siempre me ha parecido muy agresiva visualmente. Tampoco me agradaba la idea de que el signo de la mujer tuviera una barra horizontal que le atravesara. Por esto, decid\u00ed jugar con esos dos elementos. Elimin\u00e9 la flecha por todas las connotaciones que tiene y utilic\u00e9 la raya horizontal para, finalmente, darle ese plus que todav\u00eda le faltaba. Multipliqu\u00e9 las raya y las coloque de forma que sugiriera a una persona en movimiento<br \/>(haciendo una rueda-lateral, en equilibrio, corriendo&#8230;).<\/p>\n<p>Finalmente solo faltaba el color. Eleg\u00ed un color neutro (en contra de la idea de rosa para<br \/>&#8220;chicas&#8221; y azul para &#8220;chicos&#8221;) teniendo en cuenta que los colores nos sugieren cosas y culturalmente ya van cargados de significado. Escog\u00ed el verde como color de la naturaleza, recalcando que todos nacemos iguales y que las diferencias son culturales.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"400\" height=\"400\" src=\"http:\/\/gesport.unizar.es\/wp-content\/uploads\/2018\/12\/1.jpg\" alt=\"\" class=\"wp-image-2593\" srcset=\"https:\/\/gesport.unizar.es\/wp-content\/uploads\/2018\/12\/1.jpg 400w, https:\/\/gesport.unizar.es\/wp-content\/uploads\/2018\/12\/1-150x150.jpg 150w, https:\/\/gesport.unizar.es\/wp-content\/uploads\/2018\/12\/1-300x300.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vive y DEPORTE! Aizpea de Atxa Cancel Destaqu\u00e9 dos columnas principales en el programa, g\u00e9nero y deporte. Estaba claro que laforma del logo ten\u00eda que sugerir alg\u00fan movimiento de alguna actividad f\u00edsica y que, a la vez, esta figura tenia que ser neutra. As\u00ed nos encontrar\u00edamos frente a una PERSONA haciendo deporte, sin necesidad de &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/gesport.unizar.es\/es\/vive-y-deporte\/\"> <span class=\"screen-reader-text\">Aizpea de Atxa Cancel<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":2593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[15],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.4","language":"es","enabled_languages":["gb","es","tr","it","pt"],"languages":{"gb":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false},"tr":{"title":false,"content":false,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false},"pt":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aizpea de Atxa Cancel - GESPORT+ educa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aizpea de Atxa Cancel - GESPORT+ educa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\" \/>\n<meta property=\"og:site_name\" content=\"GESPORT+ educa\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T16:23:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-29T14:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gesport.unizar.es\/wp-content\/uploads\/2018\/12\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"as_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"as_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\"},\"author\":{\"name\":\"as_admin\",\"@id\":\"https:\/\/gesport.unizar.es\/#\/schema\/person\/682a02b74cd11e57bb8fd466e42d09d9\"},\"headline\":\"Aizpea de Atxa Cancel\",\"datePublished\":\"2018-12-10T16:23:33+00:00\",\"dateModified\":\"2020-06-29T14:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\/\/gesport.unizar.es\/#organization\"},\"articleSection\":[\"Logos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\",\"url\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\",\"name\":\"Aizpea de Atxa Cancel - GESPORT+ educa\",\"isPartOf\":{\"@id\":\"https:\/\/gesport.unizar.es\/#website\"},\"datePublished\":\"2018-12-10T16:23:33+00:00\",\"dateModified\":\"2020-06-29T14:50:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gesport.unizar.es\/vive-y-deporte\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gesport.unizar.es\/vive-y-deporte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/gesport.unizar.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aizpea de Atxa Cancel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gesport.unizar.es\/#website\",\"url\":\"https:\/\/gesport.unizar.es\/\",\"name\":\"GESPORT+\",\"description\":\"GESPORT+ project website. 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